Ten Things I Learned About Publishing in 2015

 bow1. This business moves too fast for anyone to predict.

This is why I don’t predict. I only tell you a few things I’ve learned this year. You can find my posts from 2011, 2012, and 2013 at the links. (I didn’t do 2014, long story.)

A lot of people consider me an early self-publisher, and I only started doing this in 2011. That’s four years ago, guys! I’m a baby at this. And yet… I’m not. Things that are common knowledge for me are still new for authors who spent all or most of their time under the traditional system. So I know a lot, but I’m still learning, too. And you have to keep learning. Nothing is static in publishing anymore. Advice that was written in stone two years ago is inapplicable today. Keep on your toes. Keep learning. At the same time…

2. My goals haven’t changed much.

In 2012 I wrote a post about writing goals I called “Moving Toward the Mountain” about setting goals and following them, including some advice from the excellent Neil Gaiman. In that post, I identified four main goals for my writing career:

  • I want to tell stories.
  • I want to write better every day.
  • I want to be able to pay my rent and buy groceries.
  • I don’t want to be bored.

Surprisingly, these goals from three years ago haven’t changed much, so I focus on these things and let the other stuff be a bonus. Make a list? Eh. Grow my mailing list to ___? Eh. Hit number one in this category or that category? Eh. All that is bonus stuff. The fundamentals that I mentioned above? Those are still what I work for. (I just traded a mortgage for rent.) Continue reading “Ten Things I Learned About Publishing in 2015”

Waking Hearts #teaser, random book news, and a BIG #giveaway.

35 Days of Ollie-5I have a delicious new teaser for you from Waking Hearts today. I AM SO EXCITED FOR YOU GUYS TO READ THIS BOOK! I mean, I’m always excited for you to read my books, but Cambio fans have been waiting a looooong time to get Ollie and Allie’s story, so there’s extra anticipation in the mix. So without further ado, here’s the Waking Hearts teaser!

WITH three quick phone calls, Ollie had Vicky cleaning at her house, his cousins picking up the younger kids from the bus while Kevin did his shift at the feed store, and Jim covering the bar until Ollie and Allie could get there at six. Then he’d piled her in the truck and headed toward the Blackbird Diner.

“I’m guessing you haven’t eaten today.”

“I’ve had coffee.”

“Coffee is not a meal, Allison.”

“Now who’s acting like a mom?”

He smiled. “Don’t pout. Or do. It’s kinda cute.”

Allie couldn’t help that her body heated, she just hoped he didn’t notice.

“You need to stop. Talking like that is just going to fuel the rumors that are probably already flying.”

He shrugged. “Let ‘em fly. I don’t care.”

“Men never do.”

“And women care too much.” He parked at the diner and turned to her with a gleam of mischief in his eyes. “Tell the truth: are you ashamed of me, Allie? Is it my… rough reputation?”

“Oh please…” She reached for the door handle, only to have Ollie grab her hand. “Ollie, what—”

He’d leaned across the cab of the Bronco, reaching one tattooed arm to the door while he grabbed her other hand and held it between them. She was trapped against him, her mouth inches from his and his chest pressed up against her racing heart.

“What are you doing?” she gasped.

“You should let me open the door for you.”

Breathe, breathe, breathe, Allie. Do not tackle the giant grizzly and wrestle him into the backseat to have your way with him.

“Why? I can open my own door.”

“Because it’s nice. I like being nice to you,” he said a moment before he brushed a feather-light kiss over the corner of her mouth. “And that door can stick.”

With a hard shove that pressed their bodies even closer, he shoved open the passenger door.
But he didn’t move away.

“Ollie,” she said, glancing at a couple walking into the diner that had stopped to watch the show.

“Yeah,” he whispered, “you definitely care too much what other people think.”

“We can’t all be big bad grizzly bears like you.”

The corner of his mouth curled up. “Who said I was bad?”

“I did.”

“And I haven’t even done anything to earn it.” He leaned back to his side of the truck. “Yet.”

And there it is, ladies and gentleman. The bear does have his moves, even if they’re the quiet, somewhat grunting type of moves. But he’s Ollie, so we love him. You can preorder WAKING HEARTS at the link.

Random Book News

I was telling my assister, Gen, the problem with having an active author page on Facebook and a blog at the same time is that you never really know what you’ve announced where. I DID announce The Scarlet Deep audio here, but I did not announce that I have two new paperbacks available. These are both for shorter works, so they’re exclusive to Amazon and Createspace so that I can keep the price down.

BronzeBlade_3DBaWM 3D PNGOne is my Gothic Romance novella duo with Grace Draven, Beneath a Waning Moon, and the other is The Bronze Blade, which has been available in e-book for over a year now, but I’ve held off on putting out in paperback. It’s available now, so you can buy it if you want the whole Elemental World collection.

~

Beneath a Waning Moon paperback is HERE.

The Bronze Blade paperback is HERE.

~

And that’s it! I just ordered extra paperbacks of both of these, so I’ll be giving one of each away to someone here on the blog. Just leave a comment to enter, and I’ll be picking THREE winners tomorrow evening. One for The Bronze Blade paperback, one for the Beneath a Waning Moon paperback and one for an ARC of WAKING HEARTS. (Open to international entries.)

All the best, Elizabeth

Thoughts on Indie Author Separation at the RT Convention Signing in New Orleans

So, for those of you who have been following the news from New Orleans, I’d like to offer my perspective on what happened during the Giant Book Fair on Saturday when self-published authors were separated from the traditionally published authors and put in a different room, then crammed into tables less than what we’d been told.

Disappointment is the nicest thing I can say. For a conference and an organization that has been vocally supportive of indie authors, I expected better. Indie authors paid the same price for registration as traditionally published authors, but we received less table space and less traffic. We were harder to find because we were in a completely different room. And from what some readers said, if they wanted to buy both traditional books and indie books, they had to stand in completely separate lines. (This is second-hand, as I did not buy any books.) And check-out lines were very, very long.

I was told by someone I trust that the vendor for the event insisted on this. That it wasn’t RT’s choice. That may be, but if that was the case, the convention organizers had a responsibility to let authors know this would be the situation. The only reason I can think that they did NOT was because they knew indie authors would pull out of the signing. I know I would have.

It’s insulting. People publish independently for all sorts of reasons, yet many continue to promote the idea that it’s because we’re forced to. Is that what was meant by one staffer or volunteer referring to us as “aspiring authors” to a convention attendee as they directed them toward the room with the “real” authors? Do they think we’re all just publishing our little books until we get a “real deal” from a publisher? (Note: Please see update below.)

Tell that to the multiple NYT and USA Today bestsellers who were sitting in that room. They were there. Lots of them.

I don’t talk about this much, because it feels like tooting my own horn, but I’ve passed on good traditional oportunities for my work. And I have various reasons for that. Sometimes, the financials weren’t to my benefit. Sometimes, the timing just wasn’t right. I was told by someone knowledgeable that I would be able—if I wanted—to get a publisher for A Hidden Fire before I ever published. I chose not to pursue that for my own reasons.

I’m not opposed to traditional publishers. Far from it. I want a thriving and diverse marketplace because it gives authors many options. And the publishers I’ve worked with on my subsidiary rights have been fantastic. I just haven’t been offered the right print deal for me. Yet. That may happen some day; I’m not ruling anything out.

But the fact is: I’m indie by choice. But for some, they still think I’m waiting around for a NY deal. It’s short-sighted and ignorant.

It’s also bad business. I’ve sold well over 500,000 e-books over the last few years. (There, I tooted my horn a little.) And that doesn’t even touch free e-book downloads or the fiction I’ve given away on my blog.

I sure have a lot of readers for an “aspiring author.” Someone lost out on an opportunity to make money selling my books. Too bad for them.

Please, RT, I know you’re better than this. I’m disappointed that this is the way things happened, but I know you can make this right. I’m not making any grand pronouncements that I’ll never support you again and won’t read your magazine or promote your blog. You guys have a lot of excellent people over there! And up until this, you had one of the most progressive policies in welcoming indie authors.

But unless I have assurance that I’m not going to be treated like a second class citizen again, I will not be signing at another one of your conventions.

UPDATE: Wow! Lots of traffic. So, I want to do TWO quick updates/clarifications.

The RT twitter feed has stated that the “aspiring author” statement was from a volunteer who was quickly corrected, so I wanted to make sure to share that.

Screen Shot 2014-05-18 at 6.04.44 PM

Remember, this was a huge conference and miscommunication happens. I want to be clear that I have no interest in tearing down RT Magazine or the conference. That said, I think they needed to communicate much better with the authors and there were still big issues. As for WHY the separation happened, Courtney Milan has a great post over on her blog about it. She was there, too. So if you’re curious about the details, please check that out.

Also, looking at my original post, I wanted to make sure to say that I had a WONDERFUL time meeting the readers who did find me. Meeting readers is NEVER a disappointment. Part of my frustration at the event was that it was very difficult for readers to find the authors that they wanted with two separate rooms. There was a lot of confusion, and I heard things along the lines of “oh, THERE you are!” over and over. Just wanted to make sure you guys know that, by and large, the convention was really fun. I loved meeting the readers, bloggers, and other writers there.

The Formatting Hat: Why You Should Learn to Format Your Own E-books

(This is the next article in my Many Hats of Self-Publishing series. Read INTRO, EDITING, and COVERS here.)

So, the post about formatting is going to be two part. First, I’m going to tell you why I think—even though formatting is something very easily hired out—it’s important for you or someone close to you (like a spouse or assistant) to be able to format your own e-book files. The second part is going to sound a little bit like an advertisement for Scrivener, even though I promise that no one from that company has hired me or even contacted me for promotion.

NOTE: For this discussion, formatting refers to e-books only. Paperback formatting is a whole other kettle of fish which I may or may not tackle later.

Formatting!

The first thing to be aware of when formatting books for e-readers is what you see on the screen when you’re typing and what will show up on an e-reading device are two totally different things. Because you’re not transporting a visual file, like a paperback book. It’s an electronic file that has all sorts of info built into the background that gets transmitted along with the words you’re writing. Page breaks. Line breaks. Font style. Spacing and indents and footnotes and margins can all look very different depending on how things are formatted. In general, traditional word processing programs are not your friend.

But formatting matters. A lot! It’s important that your book is easy to read on any advice. So what do you do?

When I first started out, I hired my editor at the time to also format my e-book files. She was experienced and I was new. I knew nothing about HTML. (I still don’t know anything about HTML, just to set your mind at ease.) I did NOT want to figure out how to format my books for all the stores. So I hired someone. It wasn’t very expensive and, at the time, it was definitely worth it.

At that point, to get into all the available retailers (Amazon, Nook, and Smashwords) you needed three different files. A mobi file for Amazon, an ePub for Nook, and a Word document formatted a specific way to put through Smashwords’ notorious “meat grinder.” I had no idea how to make ANY of those, so I went ahead and hired someone.

The problem I discovered was this: If I needed to make any changes (like a horrible typo that I and my proofreader had missed somehow, or I had a new book out and I wanted to put an excerpt at the end of an old book) I was stuck! The files were already formatted, and I’d have to hire someone again to reformat and send me the new files with the additional or updated content.

Pain. In. The. Neck.

Continue reading “The Formatting Hat: Why You Should Learn to Format Your Own E-books”

The Designing Hat: To Hire or Not to Hire a Cover Designer

 This is a continuation of my Self-Publishing Hats series. Click back to read the Introduction and post on Editing.

My newest cover by Damonza.com for THE SINGER.
My newest cover by Damonza.com for THE SINGER.

When it comes to book covers, I’ve basically done it all. I’ve designed my own, worked with a friend (or a significant other) for free, hired a couple different designers, even gone as far as picking my own cover model once. (Sadly, not the guy on the front of THE SCRIBE, everyone asks that.) I’m going to give you a mantra, and you’re going to remember it from now until the time you retire from this book business:

Book covers sell books.

They don’t sell them all the way. Reviews and samples are going to clinch that sale. But that first click? The thing that gets readers to your book page to read the reviews and the sample? That’s your cover. So yes, it’s really, really important.

Book covers sell books.

Seems simple, right? It’s not.

What do I recommend? DIY? Professional? The answer is going to depend entirely on your circumstances. When I first started out, I had zero cover budget. The small budget I did have for my first book was going toward proofreading after my friend did the edit. But cover? Nope, I had to figure out something on my own.

Luckily, I had a husband who was a photographer and had a great eye for visual design and a deft hand at photoshop. (You may have a friend or family member who is a good graphic artist or photographer. Ask for help if you can.) My husband created some great artwork for my first cover, which I then proceeded to mess up by “putting words all over the front.” (I did warn him that that was part of the whole “book cover” thing.) I fiddled around with the cover copy for a while and eventually came up with something like this.

AHF Cover

Not bad, right? I was totally happy. I had a book cover! With my name on it! And my title! For the book that I wrote! That’s a thrilling moment for every author, and you have every right to get excited about it. So be excited. But don’t forget our mantra:

Book covers sell books.

See, as the book went on the market, I noticed some things through trial and error. The cover for A Hidden Fire was kind of hard to read in miniature, and it was dark. It was an intriguing image, but didn’t give many genre clues. It wasn’t selling the book as well as it could, even though I liked it so much. So over the months, I tweaked it. I made the title bigger. My name bigger. After a while, I noticed that most of the readers I was getting were in Paranormal Romance and PNR covers (for the most part) had people on the front. So I added stock photography to the existing cover. I took it off. I put it back. I’d say I tweaked it about five or six times in six months, and in the end, it looked something like this:

Fire Relaunch Final copy

My name was bigger and easier to read. There was a hot guy on the cover and paranormal romance readers like that. I still had that image that I loved (even though my now-ex was even less thrilled that I’d covered up that wonderful art with a half-naked dude), but it fit within the genre better than the old cover. A couple simple tweaks and the sales went way up. Why?

Book covers sell books. Continue reading “The Designing Hat: To Hire or Not to Hire a Cover Designer”

The Magic Editing Hat: Turn Your Manuscript Into a Book

 Someone asked a very fair question in the comments last week, so I’ll explain a little more about my self-publishing “credentials.”

I never submitted a manuscript or queried an agent before I decided to self-publish. I heard about self-publishing before I finished my debut novel, A Hidden Fire, and decided from the start that it was the direction I wanted to go. I published my first book in October 2011, and by June 2012, I was making a full time income. So I have been making my living from my writing for a little over a year and a half, and I have published nine books, two novellas, and a short story. I am a working writer. This pays the bills, and it does so better than any other job I’ve ever had. That’s where I’m coming from.

Crystal_Project_wizardNow, editing.

I’m starting out with one of the most difficult publishing hats because we’re going in the order I use myself for publication, and after I finish a book, the next step is editing that book. Like I said last week, I’m no expert. I’m simply going to share the process I use to give you some insight as to how this all can be done by someone who has absolutely no background in publishing.

Now, I didn’t say I didn’t have any background in WRITING. I have a bachelor’s degree in English and was a technical writer for years. Because of that, I’m familiar with proper grammar and structure. If you are not, and are coming at writing from a different background, then educate yourself. Part of editing is on you, the writer, and part of editing should be done by a professional.

Yes, you need a professional. If you have lots of arguments for me about why your special snowflake book does NOT need an editor than good luck to you, and I’ll see you around.

Yes, I know they’re expensive. For my first book (when I was completely broke), I begged and pleaded with a friend who was a professional editor to help me. After that, any money I made from the first book went into the editing fund for the second book. Many editors are willing to work on payments. There are editors in many price ranges. But don’t forget, this is a business. And all businesses cost money to start up. Publishing a book is actually pretty cheap compared to most start-ups and your book is an investment that costs you nothing to maintain if it’s finished properly. So take the hit and pay for the editor. You’ll be happy you did.

Editing is kind of a big scary word that writers like to moan about on twitter. I know this because I moan about it on twitter. It’s not the fun part of writing, but it’s the part that makes your manuscript a book.

First off, before we talk about hiring anyone, I want to to talk about your part of the editing process. What needs to happen before a professional takes a look at your manuscript? Continue reading “The Magic Editing Hat: Turn Your Manuscript Into a Book”

Self-Publishing: Is it Difficult? Sometimes. Is it Doable? Definitely.

JorgeRoyanHatsFor over a year now, it seems like I’ve been hearing the same theme running around writing and publishing blogs. So much that I feel the need to write a post about this. So much that I really feel like this needs to be talked about. What am I hearing?

Self-publishing is HARD.

It’s time-consuming and intricate. You have to learn all these different skills and wear so many hats. Hats you’re not prepared for, young and inexperienced writer!!! You need to write and edit and design and format and market and promote and blog and Twitter and Facebook and maybe even PINTEREST! And then you have to load ALL the books in ALL the formats onto ALL the self-publishing sites out there! You don’t even know how many there are, do you? How could you possibly do this!?! Self-publishing is hard! Really REALLY hard!

So hard that maybe…

It’s better to hire someone to do all that stuff. (Because you couldn’t possibly handle it yourself, right?) Or hand over some of your long term earnings in the form of a percentage of sales in exchange for editing or formatting or cover art. (After all, you’re not really a professional. You’re just self-publishing.) Maybe, young writer, you’re

just

not

capable

of doing this self-publishing thing.

I have one thing to say to that.

Bullshit.

Bull. Shit.

I call bullshit on all the “self-publishing services” out there who are trying to tell writers that all this is so far beyond them that they need to charge thousands of dollars to “package” their books for them and load them onto the publishing platforms. I call bullshit on services or companies that play on writers’ insecurities to convince them that they’re not capable of learning new skills. Want to know how I started self-publishing? I’ll tell you a secret.

I knew nothing about publishing. I learned along the way. I made mistakes, but I learned.

And you can, too. Continue reading “Self-Publishing: Is it Difficult? Sometimes. Is it Doable? Definitely.”

Character history, Tenzin, and thoughts about writing schedules.

220px-BanpoSkullLate Sunday night, I wrote a bit of Tenzin’s backstory. Now, for those of you who have read the Elemental Mysteries and know how old Tenzin is, you know that’s a lot of backstory, most of it pretty dark. I may end up publishing all or part of this. I may end up not publishing it.

So why write it?

Everyone is different, but for me? I need to know what that story is. Right now, a lot of that character’s past is rattling around in my head. I can hear it. Smell it. It’s very real to me. The way I get rid of that feeling is by writing it down. So for me, backstory serves two purposes.

The primary one is to understand your character in a way that informs your writing. I don’t think you need to write the history of every character in your book; it’s just not necessary. But you should know what made them, if they’re important. Because their past informs their actions and how they interact with other characters. They should be real people to you, so that readers connect with them on the page. That’s my opinion, anyway.

20081209174141312279852507What’s the other reason? For me, it’s a process of working a character out from under my skin. With Tenzin, there’s a lot about her that I know, and a lot I don’t. There’s a lot of time that’s left in shadow, and I think there always will be. I know she’s a favorite character for a lot of people, but you’re never going to get the whole story about her. It’s just not going to happen, even when she gets her own books. That said, I do want to give you guys something.

(Also, if you’re re-reading, take note of what Gio says about Tenzin, because he’s probably the character who knows her best, even though he doesn’t know a lot. But they spent hundreds of years working together. Hint: Tenzin is a very unreliable narrator.)

Anyway, that’s where I am about that character and that story. And for those of you who keep asking me if Tenzin and Ben are going to “end up together” (I believe someone even coined the term ‘Benzin’ over on Facebook.) I get where you’re coming from, but I’m not going to tell you. Not. Going. To. Happen. I think it’s pretty clear that their fates are intertwined, but I’m not going to say how. You’re just going to have to be patient.

So, as of right now, writing schedule looks like this:

  • Finish second Irin book.
  • Start second Cambio Springs book.
  • murkymurkyblahblahblah
  • Dribs and drabbles about Tenzin’s past interspersed with all of the above.
  • (And I’m going to China next summer, so make of that what you will.)

Banpo_Xian_6473wI used to have schedules, you guys. Then, I had three fantasy series going on at the same time. So all I can tell you know is that I will write what’s occupying my brain and go where my passion leads. I had planned to be working on the second Cambio book right now, but when all I could think about was the Irin Chonicles, working on Cambio would have been stupid. That’s just the unpredictable way that my imagination works.

There are no formulas. If it’s going to be good, it’s going to just happen when it happens. Luckily, I still write fast, so no complaining about waiting for books. (That’s not cool.) I think most writers can relate to this. You can be as disciplined as you want, but if an idea takes over your brain, it’s not going away. And what I’ve found is that it’s the ideas you’re most passionate about that lead to the best stories.

And everyone wants the best story.

P.S. I keep wanting to do a post about some great audiobooks I’ve been listening to with SmallBoy, and I keep getting sidetracked. I’m going to try to get that up later this week.

THE SCRIBE update: Kindle pre-order link is up!

TheScribe_ebook

Happy Monday everyone. This is just a quick post to let you know that the pre-order link for The Scribe is up now on Amazon. It will be released on October 15th, and I may have other stores available for pre-order closer to the date.

I’ll be posting another teaser for the book tomorrow, and you’ll get your first peek at the playlist! Hope everyone has a great day.

Elizabeth